“You know who” had a meeting with his fellow Twitter employees in which he talked about how advertising return on investment (ROI) doesn’t need to be provided in bull markets. Just throw money at any old influencer and who cares what sticks. These days, media companies need to show they’re effective at showing an ROI […]
You see with your brain, not with your eyes. The images captured by your eyeballs are actually upside down, and your brain flips the images right side up. A fellow named George Stratton studied this phenomenon when he wore glasses that inverted his vision. After about seven days, his brain adjusted, and he started to […]
Stop reading this article for a moment and stare at a point on the wall. How much of what you see is rendered in high resolution? The Verge took a break from politics and wrote an excellent article on how the human eye sees things. Only about 0.1% of what you see in your field […]
The days of living inside a biological human shell are almost over. At least that’s what futurists are hoping for, as we roll out more advanced neurotechnology that allows humans to interface directly with machines. It’s possibly both the most exciting and most alarming thing happening in life sciences right now. We previously looked at […]
“Vicarious Surgical develops virtual reality (VR) software for minimally invasive surgery procedures.” That’s what Crunchbase says today, and that’s what we thought they were doing when we first wrote about the company back in 2017 in a piece titled 15 Virtual Reality Startups in Healthcare. At the time, we didn’t think VR surgeries made much […]
This whole “we’re living in a simulation” theory you hear Mr. Elon Musk talking about should be talked about a whole lot more. Atoms are 99.99% nothing, and everything is made of atoms. Ergo, everything around you is largely nothing. Cognitive psychologist Donald Hoffman believes that our reality today is actually a user interface that […]
If artificial reality (AR) and virtual reality (VR) were two college students who just graduated, one would be much further along in their career than the other. Augmented reality has been making some solid strides into enterprise applications. At least two larger stocks we’ve covered – PTC Inc. and TeamViewer – are now offering enterprise […]
Sometimes it takes a while before a technology goes mainstream. One prerequisite is a name that conveys what the technology does while sounding good on a boardroom whiteboard. For example, the word “telexistence” seems to describe being able to exist in a particular place remotely. It’s an idea we wrote about four years ago in […]
We recently discussed how both virtual reality (VR) and augmented reality (AR) have disappeared from Gartner’s Hype Cycle, yet wide-scale enterprise implementations seem to be lacking. Sure, we’re seeing some interesting use cases pop up like data visualization or drug discovery. But VR needs more than nifty use cases, it needs some real traction. There’s always […]
In yesterday’s article, we talked about how virtual reality (VR) simulations can be effective in helping surgeons perform preoperative planning because they immerse the user in such a way that the brain makes new connections as it learns. Aside from the obvious gaming applications, VR may now be at a tipping point where it stands to transform many industries including […]