Mirriad – Native In-Video Advertising
While technological breakthroughs are happening left and right these days, society still seems to be grasping for interesting things to talk about. Look no further than a topic which made CNN’s front-page news this past week. Apparently, Southwest Airlines had a worst driver’s license contest and a paper airplane contest when a flight was delayed which – according to the article – made Kristen Dundas of Windermere, Florida (we have no idea who she is either) so happy, she uttered this typo-ridden tweet which is somehow considered “news.”
The Columbia journalist who authored this hard-hitting piece goes on to say that “Although Dundas didn’t participate in the games herself, she called the experience awesome.”
Today, we’re going to talk about something equally as awesome – Native In-Video Advertising (NIVA).
Programmatic Ads for Video
In our recent article on how AR Advertising Gets into the Marketing Game, we looked at a number of ways that advertisers are able to use technology like
