7 Ways Coca-Cola Uses AI and Big Data

January 11. 2018. 7 mins read

While we happen to be in a unique position to dispense investing advice, we never tell people what stocks they should invest in. Instead, we talk a bit about what investments we make and why we make them. Put your money where your mouth is and all that. While we predominantly cover disruptive technologies, pure-play stocks on such themes are far and few between. That’s one of the reasons why the lion’s share of our investment dollars have been sunk into Dividend Growth Investing stocks or DGI stocks.

One good example of an ideal DGI stock is Coca-Cola (NYSE:KO). This is a company that has not only paid a dividend but raised it for 55 years straight. Go crunch those numbers using the most basic growth rate and you’ll see why Warren Buffet’s yield on cost (look it up) is over 50%. Essentially that means if he invested $1000, he now gets more than $500 a year in dividends. Incredible, innit?

What’s not so incredible though is the extent to which the world’s 27th greatest brand (down from 16th in 2016) seems to not be paying much attention to what gets placed on their web pages these days. Just go to http://www.coca-colacompany.com/ and scroll to the bottom of the page:

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