Augmented/Virtual Reality

Mirriad – Native In-Video Advertising

While technological breakthroughs are happening left and right these days, society still seems to be grasping for interesting things to talk about. Look no further than a topic which made CNN’s front-page news this past week. Apparently, Southwest Airlines had a worst driver’s license contest and a paper airplane contest when a flight was delayed which – […]

AR Advertising Gets into the Marketing Game

Not all of our staff at Nanalyze are highly paid MBAs who graduated top of their class at Wharton. In fact, none of our MBAs are highly paid and half of them can’t even spell Wharton – but we do have a team of MBAs that produce the quality insights you’ve grown to love over the years. […]

Virtual Reality for Drug Discovery is for Real

In 2016, the unthinkable happened. Pundits had been predicting a major shakeup was coming that would change the future. Yes, that’s right: The new wave of commercial virtual reality headsets finally hit the market, led by Oculus VR. And then not much changed after the peak year of 2016 when venture capitalists pumped $857 million […]

A Chinese Augmented Reality Stock

Live in Asia for a while and you’ll quickly conclude that people who label half the world “Asians” and use that category to tick some diversity box are completely clueless about “Asians.” If you ever want to observe how dramatic the differences are between Asian cultures, sit on a plane full of Japanese while a group […]

RealWear: Hardware for Enterprise Augmented Reality Apps

What does it say about human beings that we find spectacular failure far more exciting and entertaining than steady success? Take the example of the blood-testing startup Theranos, which has spawned both an award-winning book and an upcoming movie starring Jennifer Lawrence as the turtleneck sweater-wearing bloodsucker, Elizabeth Holmes, who has the temerity to seek […]

Can DigiLens Deliver Holographic AR Devices for Cheap?

Remember when you believed in Santa Claus? It seemed impossible that some jolly fat man could deliver toys to all the children in the world, but the evidence was under the Christmas tree every year. Then one Christmas Eve you caught dad eating the pot cookies and mom spiking the milk with Irish cream and […]

10 Virtual Reality Applications for Mental Health

In yesterday’s article, we talked about how virtual reality (VR) simulations can be effective in helping surgeons perform preoperative planning because they immerse the user in such a way that the brain makes new connections as it learns. Aside from the obvious gaming applications, VR may now be at a tipping point where it stands to transform many industries including […]

Startup Offers Volumetric Video and 3D Scan with Phone

Tourists who are after an Augmented Reality (AR) experience in New Orleans can usually be found staggering the streets of the French Quarter, clutching “go cups” filled with fluorescent-colored Hurricanes and Hand Grenades. But just 20 minutes away, in a more sober corner of the city, a scrappy little startup called Scandy is developing 3D […]

The World Leader in Eye Tracking Technology

Elon Musk is not someone you would consider to be daft, yet he thinks there is a one-in-a-million chance that we’re not in a simulation right now. It’s an idea that’s not that far-fetched. Most of us already believe that there is an Almighty Creator who made everything around us what it is. “And on […]

Can Virtual Collaboration Give a Facelift to AR/VR?

Most of the members of our team here at Nanalyze worked in corporate environments once upon a time. Now some of us are digital nomads, working wherever we can find a WiFi signal until someone creates global internet coverage. We run a pretty lean operation, which is what happens when you give your content away […]