Augmented/Virtual Reality

How Banuba Powers Augmented Reality in Retail

Even the Americans can be forgiven for not knowing much about a little-visited European country called Belarus. Often referred to as the “lungs of Europe,” 40% of the country is covered in forests through which European bison roam – the inspiration for the delicious “bison grass vodka.” It’s a shame that not many people visit Belarus […]

VR in Architecture, Engineering, and Construction

We recently discussed how both virtual reality (VR) and augmented reality (AR) have disappeared from Gartner’s Hype Cycle, yet wide-scale enterprise implementations seem to be lacking. Sure, we’re seeing some interesting use cases pop up like data visualization or drug discovery. But VR needs more than nifty use cases, it needs some real traction. There’s always […]

AR/VR Data Visualization Takes on Big Data

Regular readers might recall that one of our well-traveled MBAs surfaced in the middle of the Pacific Ocean last year on the Marshall Islands. Between spearfishing for his dinner and throwing back beers with the locals, he managed to write a few articles. What’s even more amazing than the fact that the U.S. tracks space […]

5 Global AR/VR Startups With Product Traction

In our earlier piece titled “Can Virtual Collaboration Give a Facelift to AR/VR?” we lamented that both augmented reality (AR) and virtual reality (VR) technologies have already dropped off the Gartner Hype Cycle, yet we still seem to be waiting for a product or service to achieve mainstream adoption at scale. Seems like the growth trajectory of […]

7 AR/VR Hardware Startups That Took Funding in 2019

If hardware is hard, as the saying goes, then it must really suck if you’re a company doing hardware for virtual reality (VR) and augmented reality (AR) applications. Just like we first believed that everyone would have a desktop 3D printer in his or her home, we assumed AR/VR devices would be as ubiquitous as […]

10 Augmented Reality Surgery Companies

When you walk into the hospital to receive surgery, you may be walking out with more than you bargained for. Studies show thousands of instances where surgeons leave foreign objects in people’s bodies following surgery. An article by Thought.co on the topic estimates that 4,500 to 6,000 incidents of this type happen every year in the […]

Mirriad – Native In-Video Advertising

While technological breakthroughs are happening left and right these days, society still seems to be grasping for interesting things to talk about. Look no further than a topic which made CNN’s front-page news this past week. Apparently, Southwest Airlines had a worst driver’s license contest and a paper airplane contest when a flight was delayed which – […]

AR Advertising Gets into the Marketing Game

Not all of our staff at Nanalyze are highly paid MBAs who graduated top of their class at Wharton. In fact, none of our MBAs are highly paid and half of them can’t even spell Wharton – but we do have a team of MBAs that produce the quality insights you’ve grown to love over the years. […]

Virtual Reality for Drug Discovery is for Real

In 2016, the unthinkable happened. Pundits had been predicting a major shakeup was coming that would change the future. Yes, that’s right: The new wave of commercial virtual reality headsets finally hit the market, led by Oculus VR. And then not much changed after the peak year of 2016 when venture capitalists pumped $857 million […]

A Chinese Augmented Reality Stock

Live in Asia for a while and you’ll quickly conclude that people who label half the world “Asians” and use that category to tick some diversity box are completely clueless about “Asians.” If you ever want to observe how dramatic the differences are between Asian cultures, sit on a plane full of Japanese while a group […]