iBeacon Technology

8 Startups Following You with Beacon Technology

As we covered in May, audio beacons used to track and respond to consumer behavior are all the rage these days. The Proximity.Directory Report—known in industry lingo as Proxbook—found over 15 million proximity sensors deployed globally as of the second quarter in 2017. ABI Research predicts that number to reach over 400 million by 2020. Of […]

iBeacon Technology and Estimote’s Bluetooth Beacons

The “Internet of Things” (IoT) is the promise of everything around us being connected. One very cool technology that’s come about recently is the beacon. While the terms beacon and iBeacon are used interchangeably, Apple first introduced iBeacon technology in 2013. So what is a beacon or iBeacon? A beacon is a very small device that […]