Genetic Fitness

9 Personal Trainer Apps for Getting Into Shape

We’re well into 2019, which means most of us have already given up on our New Year’s resolution to get back into shape. That is not our typically cynical but witty intro to the topic of personal trainer apps for getting into shape. There is a bit of science that says that most of us […]

How Your Polygenic Risk Score Can Predict Disease

One of the most famous principles in classical philosophy (one of our MBAs double-majored in case the whole business degree didn’t work out) is called Occam’s razor. It states that one should not make more assumptions than are needed to explain a certain phenomenon. In other words, start with the simplest answer first. This is […]

Does DNA Dating Pass the Genetic Sniff Test?

So, what’s in your genes? What might sound like a geeky, if not cheeky, pick-up line is a sign of our times. Apparently, DNA dating is a thing. We somehow missed this trend. Of course, based on our romancing skills—we are a bunch of MBAs, after all—we vaguely recall a website launched back around 2000 […]

8 Startups Using AI for Personalized Health

The concept of personalized medicine—using the latest and greatest genetic tests and related technologies—might seem like it was born out of a Silicon Valley think tank. But, in reality, the idea goes back thousands of years. Ayurvedic medicine, practiced in some form by nearly all of India’s 1.3 billion people, is probably the most well-known […]

7 Genetic Fitness DNA Testing Companies

As the cost of genome sequencing continues to plummet, genetic testing will become more and more a part of our lives including genetic fitness testing. Illumina is sinking $100 million into creating the world’s largest DNA database which they hope will enable a “sequence once, test often” approach where your DNA info stays nice and […]