Enterprise Augmented Reality

How Banuba Powers Augmented Reality in Retail

Even the Americans can be forgiven for not knowing much about a little-visited European country called Belarus. Often referred to as the “lungs of Europe,” 40% of the country is covered in forests through which European bison roam – the inspiration for the delicious “bison grass vodka.” It’s a shame that not many people visit Belarus […]

AR/VR Data Visualization Takes on Big Data

Regular readers might recall that one of our well-traveled MBAs surfaced in the middle of the Pacific Ocean last year on the Marshall Islands. Between spearfishing for his dinner and throwing back beers with the locals, he managed to write a few articles. What’s even more amazing than the fact that the U.S. tracks space […]

RealWear: Hardware for Enterprise Augmented Reality Apps

What does it say about human beings that we find spectacular failure far more exciting and entertaining than steady success? Take the example of the blood-testing startup Theranos, which has spawned both an award-winning book and an upcoming movie starring Jennifer Lawrence as the turtleneck sweater-wearing bloodsucker, Elizabeth Holmes, who has the temerity to seek […]

8 Examples of Augmented Reality For Business

So far, you may have only used augmented reality apps to catch Pokemon, or transform your selfie into a portrait of a rainbow-puking unicorn. But augmented reality (AR) also has a serious side, and many apps are catering to a variety of industries for some practical use. Though advertising seems to be an obvious choice for […]