Audio Beacons

8 Startups Following You with Beacon Technology

As we covered in May, audio beacons used to track and respond to consumer behavior are all the rage these days. The Proximity.Directory Report—known in industry lingo as Proxbook—found over 15 million proximity sensors deployed globally as of the second quarter in 2017. ABI Research predicts that number to reach over 400 million by 2020. Of […]

How Audio Beacons Monitor You Via Smartphone

Has this ever happened to you? You’re talking to someone about something obscure and then the next time you open your phone, you see an ad for what you were just talking about. You’re pretty sure that this was the first time that this obscure topic came up and you get a strange deja vu […]