“Sell to the poor, live with the rich. Sell to the rich, live with the poor.” The exception to that adage might be in the fintech world where business-to–business or B2B business models offer less risk and more opportunity than business-to–consumer or B2C offerings that usually contain some amount of exposure to consumer debt. In either case, geographical revenue diversification helps insulate a company from macroeconomic headwinds that impact countries differently.
Adyen (ADYEN.AS) is a company offering a highly profitable international B2B payments platform with great global diversification. Europe, Middle East, and Africa or EMEA accounts for around 57% of total revenues followed by North America (27%), Asia Pacific (11%), and Latin America (5%). Concerns about their ability to grow in North America in the face of stiff competition led to a dramatic drop in share price last year.
Adyen’s Stutter Step
Our past piece on Adyen highlighted some issues which caused the share price to halve, largely concerning accounting changes made by the company which seemed entirely logical. Simply put, they decided to use a more accurate definition of revenues – not platform volume – that paints a truer picture of their progress. Below we’ve charted what revenue growth looks like if the company sees Q4-