Is Mercado Libre Stock the Amazon of Latin America?

November 19. 2022. 9 mins read

There are nearly 60,000 publicly traded companies in the world, so it would take our overworked team of MBAs and their children’s children to cover them all. Fortunately, all of our writers are contractually obligated to employ their progeny with Nanalyze in perpetuity, so we’ll get there eventually. In the meantime, we often kick the can on profiling companies that don’t easily slot into our disruptive tech portfolio because our funds are already committed, the theme doesn’t fit, or we just got stoned and forgot about them. Mercado Libre (MELI) falls somewhere along that spectrum, even though we’re a big, big fan of Latin American wrestling culture. Oh, (*checks notes*) wait, that’s Lucha Libre. It turns out Mercado Libre is the biggest e-commerce company south of the U.S. border, and is also rapidly growing its fintech business in e-payments and nontraditional banking as well. 

The comparisons to Amazon, PayPal, Square, masked wrestlers et al are inevitable. Readers have been nudging us to cover this $50 billion company for a while. It’s also one of top three holdings in the ARK Fintech Innovation ETF (ARKF), and even appears among the stocks that make up the popular tech-heavy Invesco QQQ ETF (QQQ) that tracks the Nasdaq-100 Index. Where there

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