Unity to Acquire ironSource: Good News or Bad?

July 13. 2022. 7 mins read

The epitome of a first-world problem is complaining that the supercomputer that’s constantly by your side – the one mostly used to read inane drivel on social media or play games – doesn’t stay charged long enough. All that cheap constantly available electricity available everywhere doesn’t stay in that incredibly engineered compact lithium battery long enough so that you can maximize the amount of time you spend adding zero value to society. When the metaverse finally gets here, the problem will only get worse.

Social media and mobile games may not add much value to society, but they’re a great distraction from all the highly advanced automation technologies that are stealing everyone’s jobs. The average adult in America spends 4.3 hours a day on their mobile phone, and it’s not just a first-world luxury. There are over 6.7 billion app-enabled devices globally, and 83% of the time spent on them is in apps.

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Mobile gaming is now a $76 billion industry and one that Unity Software (U) dominates. In the fourth quarter of 2020, 71% of the top 1,000 mobile games were made with Unity with 94 of the 100 game development studios by global revenue in 2020 being Unity customers. Today, Unity took a major step towards becoming even more entrenched in the mobile arena. They acquired ironSource (IS), a company whose platform powers

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