Is Stock an IoT Stock or an AI Stock?

“Set it and forget it” was a tagline made popular by Ron Popeil, a fast-talking infomercial salesman who peddled everything from the Flowbee Haircutting System to the Ronco Pocket Fisherman. That famous slogan also applies to those who hope to become successful investors. It was Fidelity who famously found out that those self-directed investors who did best were those who forgot about their brokerage accounts.

We like to take the same approach to stocks we invest in, though it’s a lot easier to do so with dividend growth stocks than it is with volatile tech stocks. Regarding the latter, you’ll sleep much better at night if you ignore short-term price fluctuations and keep your eyes on the 10-year horizon. When a stock gets beaten down, add shares if your thesis hasn’t changed. If it soars to the moon, trim a bit. About once a year, check in to see what’s happening. Given it’s been about a year since we first began accumulating (AI), we decided to check in.

From C3 Energy to C3 IoT to

The first time we came across C3 was back in October 2016 when we wrote about C3 IoT – A Full-Stack IoT Platform for Everyone. That’s right, the company used to be called “C3 IoT,” and they claimed to be developing a “full-stack development platform for the Internet of Things.” Earlier that year, C3 had rebranded from C3 Energy to C3 IoT. (We initially became confused when looking at the C3 press release announcing the name change to “C3 IoT.” That’s because someone from investor relations went through and renamed every instance of “C3 IoT” to “” Here’s the original press release.)

The next name change for C3 came in 2019 when C3 IoT became, the name it holds today. The company makes it a point to emphasize their role as an “enterprise AI company,” from their stock ticker – AI – to the very first thing you see when arriving at their new website.

C3's new landing page. Credit:

Does it really matter whether C3 is an AI company or an IoT company? Yes, for several reasons. The first is how we classify them in our own tech stock portfolio (we classify them as IoT), and the second is because we want to make sure we fully understand what they actually do. – A Platform-as-a-Service

Scroll down the C3 homepage and the next thing mentioned is ‘849 unique enterprise and extraprise source data integrations.” This hints at the core of C3’s value proposition – a platform that can store tremendous amounts of data and process transactions at an unimaginable scale. It’s something we talked about in last year’s piece on – An Enterprise Artificial Intelligence Stock which talked about how 80% of Europe’s smart meters were talking to the C3 platform.

To manage that much information, C3 was achieving 1.5 million transactions a second on their platform. To put that number in perspective, Amazon processes about 426 transactions a second during the busiest of times.

Credit: Nanalyze

The ability to capture, process, and make sense of data from every source imaginable is something that hasn’t been possible until now. What C3 has developed that nobody else has is a platform that allows them to capture all the data exhaust being thrown off by billions of IoT sensors and make sense of it. An excellent article by Tiernan Ray at ZDNet discusses the industry shortcomings that led to this.

While claims to be an AI company, its patented technology is really a platform-as-a-service for the Internet of Things with some fairly standard AI mixed in.

Credit: ZDNet has built a platform that accepts big data from 846 different data integrations and they’re now running 4.6 million AI models that generate 1.7 billion predictions a day using over 24 trillion data points. They’ve successfully built a platform-as-a-service. And as clickbait articles like to say, you won’t believe what happens next.


From to C3 CRM

Tom Siebel knows a thing or two about customer relationship management (CRM), having founded Siebel Systems which had an estimated 45% market share of the CRM software market before he sold the company to Oracle for $5.8 billion. What he learned was that early in the cycle of any new technology, companies often take a “do it yourself” approach and try building things themselves. This happened when Oracle first debuted relational database management systems in the 1980s, and the same thing happened with CRM systems in the 1990s. Even giant tech companies committed these sins. Hewlett-Packard, IBM, and Compaq, repeatedly failed at internally developed CRM projects. All ultimately became successful Siebel Systems CRM customers.

What Mr. Siebel sees today is the same thing happening with enterprise AI. Any number of vendors are selling any number of solutions that enterprises are trying to cobble together. The end result is a digital transformation wankathon that only ends when the Chief Information Officer (CIO) is replaced and the new blood decides to buy instead of build. Right now, the biggest competitor to just might be CIOs who think they can build enterprise AI solutions themselves.


Today’s CRM applications are backward-looking systems of record. But what businesses require are forward-looking, predictive systems of intelligence that provide real-time, data-driven insights to deliver the optimal customer experience.

Credit: Ed Abbo, President and Chief Technology Officer at

AI-enabled CRM is about integrating CRM system data with every type of data you can possibly think of. Mr. Siebel thinks that’s the way forward, and his firm partnered with Microsoft and Adobe last year to make that happen. He thinks Microsoft Dynamics solution is the leader in CRM and Adobe Experience Cloud is the leader in marketing automation. Those platforms will live on top of Microsoft Azure (Microsoft’s cloud computing service) and C3’s platform-as-a-service will sit on top of it all.

We’re not going to lie and say we fully understand the “CRM meets AI” vision being proposed. A few MBAs sitting around in their underwear smoking a joint and poring through SEC filings on a lazy Sunday afternoon can only achieve so much. To a certain extent, we’ll need to trust the vision of C3’s fearless leader – Tom Siebel – who has a track record of building a successful CRM business and selling it for billions of dollars. At the very least, we’re now beginning to better understand how C3 differs from Palantir (PLTR).

Just last week, announced general availability of “C3 AI CRM.” Implemented and fully operational in as little as 60 days, it “works seamlessly with Microsoft Dynamics, Salesforce, Siebel, Veeva, ServiceNow, Vlocity, and SAP to fully AI-enable organizations’ existing CRM investments.” Now, it’s time to execute.

It’s All About Execution

C3 has focused on establishing key reference clients in each industry they operate in – what they call “lighthouse customers.”  These large implementations ensure their platform scales. In the case of Baker Hughes, it also provided a mechanism to use someone else’s salesforce to secure additional customers. Now, it’s all about opening up the platform to companies of all sizes.

We see this happening with C3’s average total contract value continuing to fall over time – from $12.1 million in 2021 to $7.2 million in 2020. The number of customers – 96 – is slowly increasing as well. That’s great, because they need to get rid of their customer concentration risk (31% of 2021 revenues came from two clients – Baker Hughes and Engie). Mr. Siebel should have plenty of experience dealing with Wall Street so we can be sure he’s giving guidance that he’s certain to hit – at least $243 million in 2022 – a 33% year-over-year growth and a number we wouldn’t kick out of bed for eating crackers.

Credit: C3 Q1-2022 Earnings Deck
Credit: C3 Q1-2022 Earnings Deck

With over $1 billion of cash and short-term investments on their balance sheet, C3 has plenty of dry powder to fuel expansion in the years to come.

Trading at around $50 a share, C3 stock is down -72% from the price of $177 a share it traded at shortly before Christmas of last year.

C3 stock price chart
Forming a base around 50? – Credit: Yahoo Finance

Is now a good time to add some shares to our portfolio? If and when we do, Nanalyze Premium annual subscribers will be the first to know via email alert.


C3 is an IoT stock in respect to their platform that can capture, process, and store the world’s big data that’s increasing exponentially as billions of IoT sensors are being deployed. They’re an enterprise AI stock in that they’ve built a solution which CIOs can buy instead of build. And the next step in C3’s transformation is to become a CRM stock, the point in time where it all comes together, and the focus gets placed on the stakeholder that matters the most – the customer.

A tech company founded by a self-made billionaire has an acceptance rate of 0.41%, making Harvard’s acceptance rate of 5% look like a cakewalk. They've deployed more IoT sensors than anyone else, and they're processing 1.5 million transactions a second. It's one of a few IoT stocks we're invested in right now. Become a Nanalyze Premium annual subscriber and immediately access our entire portfolio of more than 30 tech stocks.

10 thoughts on “Is Stock an IoT Stock or an AI Stock?
    1. It’s always good to quantify terms like “massive.” Insider sales are very tricky signals. For many who have a large percentage of their net worth on paper, it makes sense to realize some of that accumulated wealth. We typically don’t pay much attention to signals like insider sales that create noise and draw one towards speculation. We could speculate all day long why this person or that person is selling shares. These are personal decisions made by people who are well aware of what their actions are telegraphing to Wall Street.

      Thank you for pointing this out! Would you have any thoughts as to why these sales might be happening? We have no insight into Mr. Siebel’s net worth or personal finance situation. The record of inside sales data from Nasdaq doesn’t seem to make much sense either as his holdings don’t decrease over time in a linear fashion:

  1. may be the closest thing on the stock market to a pure-play AI stock, as the “ai” in the company’s name and its ticker might indicate. Artificial intelligence is the entire focus of

    1. There is certainly a lot of debate around whether C3 is an AI stock or an IoT stock or, as our piece mentioned, a CRM stock, which is the direction Mr. Siebel seems to be steering the ship.

  2. Fiscal 2019: Revenue: $92 million, Customers: 21
    Fiscal 2020: Revenue: $157 million, Customers: 25
    Fiscal 2021: Revenue: $183 million, Customers: 89

    The growth continued in the first quarter of fiscal 2022 as the company added nine more customers for a current total of 98. Management is guiding for full-year revenue of $243 million to $247 million.

    1. Cheers for that Stan. Decreasing customer concentration risk by increasing the number of customers sounds great. So does year-over-year revenue growth of nearly 30%.

  3. Q2 2021 revenue: $58.3M (+44% Y/Y)
    Market cap: $3.1B
    That gives us P/S ratio: 13.3.
    So the stock looks like it has an attractive price now ..
    YTD, the stock has lost 78% ..

    1. It could fall another 50% and nobody would bat an eye. Welcome to tech stock volatility. Everyone assumes the vol only extends in one direction. It doesn’t.

  4. looks like a bargain, especially as they have 38% of market cap in cash.
    Current share price – $25 – is near 52 week low. 52 week range: ($21.67 – $167.79).
    Revenue keeps growing at 50% per year. Q2 2021: $58.3M. Market cap: $2.6B. That gives P/S ratio: 11.
    Forward P/S ratio can be estimated at 7.9 – that’s a very low number.

    1. It’s certainly a lot cheaper than the (checks notes.. checks notes again…) $177 a share it peaked at in late 2020.

      There are lots of bargains to be had now – which will suddenly become even bigger bargains if a black swan event occurs and we experience a major market correction. Proceed with caution and always use dollar-cost-averaging to accumulate shares over time.

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