McDonald’s Embraces Artificial Intelligence for Fast Food

By now you’ve seen the big news about the world’s largest fast-food chain by revenue. It was a bit shocking that it took this long to happen, but McDonald’s (MCD) is finally embracing advanced technologies like artificial intelligence to boost sales. The guy credited with the turnaround at the 65-year-old restaurant behemoth since 2015, Steve Easterbrook, was behind the technological push that saw McDonald’s not only embrace digital innovation but acquire two AI companies this year. This is big news for a few reasons. Before this year, it had been nearly two decades since the company made its last acquisition of a mediocre fast-food chain called Boston Chicken. Most of the technological innovation before Easterbrook involved somewhat questionable food science in the form of the McRib sandwich. Or extreme (and inadvertent) advances in food preservation technology, such as the McDonald’s hamburger and fries on permanent display with a live feed that shows them in still near-pe
Subscribe or log in to access our premium content including 250+ premium articles, insightful analytic reports on AI investments for retail investors, and our magnum opus: "Quantigence – A Dividend Growth Investing Strategy".

Intelligence that’s not artificial

Let our MBAs stimulate you with insights once a week.

102 Shares
Tweet80
Share17
Share
Reddit
Buffer5