The World Leader in Eye Tracking Technology

Elon Musk is not someone you would consider to be daft, yet he thinks there is a one-in-a-million chance that we’re not in a simulation right now. It’s an idea that’s not that far-fetched. Most of us already believe that there is an Almighty Creator who made everything around us what it is. “And on the seventh day, the creator booted up the simulation,” and here we are. Our windows into this simulation are our eyes, and 80% of all our memories are determined by what we see. That’s according to the Discovery Eye Foundation, which goes on to say that 80% of what we learn is through our eyes, the second most complex organs after our brains. A single eye contains more than 2 million moving parts, and the entire apparatus is connected to our brains with over 1 million nerve connections. The ability to see where someone is looking is critical to human communication, with dogs and humans being the only two species that take cues from eye movements. Those eye movements are also how one Swedish company makes their bread and butter by selling eye-tracking technology. (All below numbers in USD.)

Eye-tracking technology makes it possible for a computer or another device to know where a person is looking. An eye tracker can detect the presence, attention and focus of the user, allowing for unique insights into human behavior – Tobii

How an eye tracker works
How an eye tracker works – Source: Tobii Annual Report 2017

The World Leader in Eye Tracking

Become a premium member and get access to hundreds of premium articles, reports and additional content.

Nanalyze Premium is your comprehensive guide to investing in disruptive technologies. Read by the top investment banks, management consultancies, VCs, and research houses. Trusted by over 100,000 institutional and retail investors. Covering disruptive technologies for over 18 years.