New Age Beverages – A Cannabis Drinks Stock?

Every new technology goes through a predictable cycle when it comes to moving from initial innovation to commercial adoption. That’s what global research and advisory firm Gartner decided to model with their “Gartner Hype Cycle” which has since been taught to MBAs around the globe. The Wikipedia entry that describes the Gartner Hype Cycle also references something called Amara’s law which states the following:

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run

That’s exactly what you can see in the below diagram which is often used to depict the Gartner Hype Cycle:

While some pundits say that this doesn’t actually hold true when applied to the real-world, there are some examples of where it does fit. 3D printing technology, for example, was hyped to such an extent that many companies just started to attach themselves to the 3DP story by stating “an intent” to enter 3D printing. That statement of intent alone was enough to see many dubious over-the-counter (OTC) stock