Content Creation by AI Powered Robot Writers

October 31. 2016. 6 mins read
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Content creation has been traditionally described as the contribution of information to media outlets that targets a specific audience. Content creation is writing we produce that we consciously write, however content creation could also be performed by artificial intelligence (AI) powered robot writers. While we’re a long ways away from this being a reality, a great deal of content these days is being produced by robots (minus the AI part). Just to get semantics out of the way first, the new way we refer to writing is “content”. Also, it’s no longer cool to say you’re a writer so instead you say you’re a “content director”. That’s guaranteed to get you more phone numbers.

Let’s just get down to brass tacks here. The real question we’re trying to ask is just how long will it be before AI powered robot writers take over our “content director” jobs here at Nanalyze? We all know that we can teach deep learning algorithms how to learn by feeding them tons of delicious big data until they are satiated, and then we ask them to take what they learned and start to do things on their own. We already see that AI is creating movie trailers and even in one case AI created an actual science fiction movie which frankly makes little sense when you watch it. Recently, an AI powered robot writer in Japan wrote a short novel that passed the first round of a prestigious literary contest. Just how long will it be until AI writes all the great articles here on Nanalyze better than us humans? Just maybe AI is writing the very words you’re reading right now. The only way to find out is by looking at exactly where we’re at right now with content produced by AI powered robot writers.

Right on Google Finance you can find examples of robot writers and frankly, we’re surprised by the fact that Google hasn’t caught on to this and screened them out. There are all kinds of sites popping up everywhere that are using automatic content creation software, especially in the financial space. Here’s what we’re talking about. Take a look at the space highlighted in yellow below:


That space in yellow above is filled with links to articles produced by “Google News approved publishers”, many of which you should be familiar with. Along with the more familiar names like Motley Fool are some lesser known names of which you will find content produced by content farms in emerging markets or content produced by robot writers. Today you can actually create content quite easily that is automatically generated using content creation software. If you click on the article titled “Alphabet Inc (GOOGL) Upgraded by Vetr Inc to Buy”, the first thing that you’ll see is an immediate solicitation for your email as seen below:


Of course you don’t have to provide your email address but many people will, just like we prompt you to subscribe to our newsletter here on Nanalyze. In our case, we want your email so we can send you our weekly digest which means we get recurring traffic and loyal readers. However in the case of the above site, if you do provide your address then this is the sort of automated content you can expect to see:

Alphabet (NASDAQ:GOOGL) traded up 0.27% during midday trading on Friday, reaching $819.56. 4,354,884 shares of the company’s stock were exchanged. The stock’s 50-day moving average is $808.43 and its 200-day moving average is $765.78. The stock has a market capitalization of $563.26 billion, a price-to-earnings ratio of 31.75 and a beta of 1.00. Alphabet has a 12-month low of $672.66 and a 12-month high of $839.00.

There is a 99.99% likelihood that the piece of content seen above was written by a script. Even more so, there’s a pretty strong likelihood that the entire article was written using a robot writer. Don’t believe us? Here’s a look at a piece of content in that very same article that appears to be automated as well:

A number of institutional investors have recently made changes to their positions in <Insert ticker here>. <Institution 1> boosted its position in shares of <Insert ticker here> by <Y.Y%> in the third quarter. <Institution 1> now owns <X,XXX> shares of the company’s stock valued at <$ZZZ> after buying an additional <X,XXX> shares in the last quarter. <Institution 2> boosted its position in shares of <Insert ticker here> by Y.Y% in the <Insert Fiscal Quarter Here>. <Institution 2> now owns <X,XXX> shares of the company’s stock valued at <$ZZZ> after buying an additional <X,XXX> shares in the last quarter. <Institution 3> boosted its position in shares of <Insert ticker here>by <Y.Y%> in the third quarter. <Institution 3> now owns 2,447 shares of the company’s stock valued at <$ZZZ> after buying an additional 603 shares in the last quarter. <Institution 4> boosted its position in shares of <Insert ticker here> by <Y.Y%> in the third quarter. <Institution 4> now owns 1,351 shares of the company’s stock valued at <$ZZZ> after buying an additional 60 shares in the last quarter. Finally, <Institution 5> boosted its position in shares of <Insert ticker here> by <Y.Y%> in the third quarter. <Institution 5> now owns 4,384 shares of the company’s stock valued at <$ZZZ> after buying an additional <X,XXX> shares in the last quarter. <Y.Y%> of the stock is currently owned by institutional investors.

That is actual text we took from their article and just plugged in the variables you see in red text. Notice how they use “boosted” to denote an increase 5 times in a row. No human writer would ever do that. It’s important to note that this robot writer has nothing to do with AI yet. Give us a few days and we could build some similar content creation tools using Microsoft Excel. Like the above generated content, it would be boring to read, and we’re quite sure that soon Google will employ some simple AI to screen out content such as this that adds very little value.


Right now we’re seeing a massive surge in poor quality content coming out of content farms in emerging market locations like India or the Philippines. You can hire full time employees with Master’s degrees in the Philippines right now for about $10,000 USD per year who can sit around all day proof reading hundreds of articles like this that are written by robot writers. It’s no surprise that everyone is jumping on the automated content creation bandwagon now and saturating the market with drivel. Just look at how much traffic the site that published that article has been able to generate in almost no time at all:


We’re stoked to be writing for you here on Nanalyze because we know our readers value content that doesn’t have clickbait headlines, content that isn’t farmed out to cheap labor markets, and content that doesn’t cram some political ideology down your throat in every other sentence like we’re starting to see on some of the more popular mainstream tech sites today. If we do come across an AI powered robot writer for content creation that writes as good or better than we do, we promise to let you know when we hand over the reins. Until then, if you’re a great writer who wants the ability to work anywhere in the world while enjoying some great perks like profit sharing, you better get in touch with us because we’re hiring!


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