A Review of 5 Baby Monitoring Companies
Babies are all the rage these days. While you need to take tests and prove that you’re a responsible adult before you get behind the wheel of a car, just about anyone can go popping babies out and contribute to the overpopulation of our planet. Now if you have kids, you would agree that your kids are special and unique, and you will spare no expense to make sure your bundles of joy are safe and secure. Enter the new niche of connected baby monitoring which is such a huge thing these days that you can build an entire company, or in this case, 5 entire companies based on the idea. Here are 5 companies offering various forms of baby monitoring that you will inevitably guilt yourself into purchasing for your newborn prodigy.
Founded in 2011, Boston startup Rest Devices has taken in $1.8 million to develop Mimo, a onesie-based baby monitor, that sends breathing, temp, and sleep data real-time to a parent’s phone for just $199. The device uses Bluetooth Low Energy and sends all this info along with live audio, in real-time to your smart device, and you can share it with anyone else with a smartphone who is interested. Want the smart crib sheet that monitors where your baby moves in the crib and when? That will set you back an additional $119.99. You can buy one of these onesies on Amazon for $199.99 and combine that with the smart sheet for an additional $119.99.
Founded in 2011, New York-based MonDevices took in just $16,300 in funding to develop their baby monitor “smart” button that can be attached to any article of clothing. We can’t help but think, how can they possibly afford their New York City office with a funding round that small? These award-winning devices must be flying off the shelf then, and at a price point of $169 they are more affordable than the Mimo onesie. At a frequency of 5 times per second, this device monitors breathing movements, body position (on the back or on the stomach), fall detection, proximity removal (in case someone tries to steal your baby) and you can choose only the alerts you want to receive via your smartphone. You better click this link and buy one of these because if you do they’ll send us 20% of the sale. You didn’t think we just write all our excellent articles for free, did you? Be sure to use the coupon code MonbabyForFriends at the checkout page to receive a $20 discount.
Founded in 2013, Utah company Owlet has taken in almost $9 million in funding to develop a small bootie that the baby wears while sleeping. It signals heartrate and respiration and you can check in on your baby via a mobile device. The selling point for Owler seems to be all the money they invested into this booty that uses hospital level technology to tell you if your baby stops breathing. As they so aptly state, “Why do you get an alert when someone “likes” your status but not when your baby stops breathing? It’s time for a change.” That change will set you back $249 in change.
Founded in 2015, New York-based startup Nanit has taken in $6.6 million to build the “Tesla of baby monitoring devices”. This device attaches to your baby’s crib and streams a bird’s eye view of what’s going to your smartphone in HD along with playing soundtracks and providing lighting. The technology uses advanced computer vision and machine learning algorithms to analyze your baby’s sleep patterns and provide you with personalized tips and insights. The Nanit baby monitor is on sale now for $329 and will begin shipping in September. If you feel compelled to spend even more than that, Nanit Insights is a paid subscription service that supercharges your Nanit baby monitor. While this is the most expensive baby monitoring solution we’ve seen, just remember that you CAN’T PUT A PRICE ON YOUR BABY’S SAFETY!
Update 02/22/2021: Nanit has raised $25 million in Series C funding to expand operations and grow its product offerings. This brings the company’s total funding to $74.6 million to date.
So if you’re wondering what sort of exits are possible for baby monitoring companies, there is at least one success story. A company called Sproutling was founded in 2012 and took in $6.55 million in funding to develop their tools that help parents by providing real-time insights about their child through wearable monitors blah, blah, blah… Mattel acquired them earlier this year for an undisclosed amount. If you want one of their baby monitors, you’ll have to wait because they’re sold out at the moment.
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