Invest in IoT and RFID Tags with an IPO from Impinj
RFID stands for Radio Frequency IDentification which uses electromagnetic fields to automatically identify and track tags attached to objects. RAIN is an acronym also derived from RAdio frequency IdentificatioN and in this context refers to a global alliance that was formed by Google, Impinj, Intel & Smartrac in order to promote RIFD growth and to help define industry standards.
The vision of having every single “economically taggable” retail item in the world eventually tagged means that the total addressable market (TAM) for Impinj seems astronomic. Note that the term “economically taggable” means that at a certain price point, you can’t justify tagging the item because it just isn’t worth it. Any item sold for under a dollar as an example probably wouldn’t be economically viable to tag.
Impinj is a market leader in a high-growth industry with steadily growing profits and a one-stop-shop for RFID tags. While they do have competitors like Alien Technologies, It’s hard to see anyone coming along and upsetting their market share lead. If you’re looking to get some exposure here to RFID tags, wait until after the dust has settled from the IPO before you buy your position. As always, you should look to accumulate your position with a series of small trades over time as opposed to pulling the trigger on the entire position all at once.
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